Los murales de Mercadona: un proyecto social
Roig Alfonso Foundation of the Valencian Community
Pamesa’s relations with the community are based on responsibility. The company, together with Mercadona, works to promote the social and labour integration of people with intellectual disabilities.
Both companies have cooperated with the Roig Alfonso Foundation of the Valencian Community to advance the values of improvement and to promote the culture of effort and endeavour that allows them to face challenges and demonstrate their abilities.
This project enables around 250 people with an intellectual disability to create, using the ‘trencadís’ mosaic technique, the decorative murals found in the fish and butcher’s sections in the Mercadona supermarkets. Using fragments of ceramic tile donated by Pamesa Cerámica, participants learn this technique and develop their powers of concentration.