Shifting the focus from minimalism to mighty force of geology makes for an interior design trend guaranteed to get heads turning. Dramatic interior is a trend with an essentially neoclassical influence, inspiring spaces with natural marble and stone effects. Stone hewn from the world’s most prestigious quarries are the origins of this trend, characterised by marble effect designs featuring sophisticated patterns and bright and beautiful colours which, together with the precious stone effects, will become the focal point of any room.

In an evocation of luxury and elegance, interior design creates dramatically theatrical spaces, applying state-of-the-art technologies and designs with granilla (a granular glaze) to reposition ceramic tiles at the forefront of contemporary interior design and decoration.

Subtle shading, veining and glossy effects are the hallmarks of eight series that together form a collection known as CR. LUX, the quintessence of the trend defined above. Two black marble effect series – Canfranc and Iliria – feature designs in the blackest of blacks and purest of whites; Ossola, with its blue and lavender tones recreates the dainty motifs of classic Palissandro marble; Laurants, all the tradition of Saint Laurants is reflected in a series characterised by fine golden veining that stands out against a darker cacao tone background; true to its name, Iceberg reflects the purity of white offset by large grey veining interspersed with maroon, for tiles in bold and forceful tones; Kionia, straight from the island of Panormus, is a series in shades of aquamarine that fills any space with a sense of harmony and vitality; and finally Danae, a series that extols the beauty of the precious agate stone, where crystalline blue forms a background for golden and brown waves, creating a decorative jewel.

Available in 120 x 120 and 120 x 60 slabs, together they are the brightest stars in the constellation thanks to their principal feature: granilla (a granular glaze) the key ingredient that creates an amazing sense of depth, once the tiles have been polished. Superb designs combined with cuttingedge technical features that together allow for stunning visual impacts and clever plays on colour that will look fabulous in any room where wall or floor tiles are a core decorative element

Today, 25 November, Pamesa Cerámica is once again declaring its absolute rejection of any form of violence against women to mark the International Day for the Elimination of Violence against Women. Furthermore, Pamesa hereby declares its wholehearted support of equality, a society defined by respect for basic human rights, and a society free from gender violence, today and always.

Accompanied by Jorge Bauset, Pamesa’s Director General, and her daughter Cósima Ramírez, Ágatha Ruiz de la Prada was the immediate focus of attention. She paused, in particular, to look at a setting whose walls and floors were decorated in the “25×50 Líneas”, “25×50 Lunares” and “31.6×31.6 Arcoiris” series, with a big red heart as a focal point made with tiles from the “25×25 Agatha Coeur” series.

Pamesa and Ágatha Ruiz de la Prada–two major names from the design world–are celebrating a collaborative relationship spanning over 20 years, famous for its bright colours, highly original relief textures and fascinating shapes conceived to make an impression on absolutely everyone.

Rome – Milan, September 2019

Pamesa Cerámica (www.pamesa.com) will be presenting all its latest new wall and floor tiles at Cersaie (stand B19-C20, hall 14, Fiera di Bologna, from September 23rd to 27th), with new extra-large formats and an extensive choice of innovative unique solutions conceived to meet the latest design trends.  

Among its new innovations, Pamesa Ceramica will be showcasing its latest technological developments, thanks to a collaborative initiative with AmbiensVR, an Italian start-up and leader in 3D rendering software and real-time services. Virtual reality, augmented reality and multi-platform apps have all been united in the presentation of digital solutions developed for marketing, showroom and customer sales activities. 

The technical sales team, made up of skilled staff from Pamesa Ceramica and the sales managers of AmbiensVR’ Spanish office, will be at clients’ disposal at the fair to demonstrate the apps’ functionalities.

• PamesaVX Viewer allows users to view, interact with and tour digital settings using a touch-sensitive screen or virtual and augmented reality. The app shows the browser options that are available, depending on the device you use.  The settings and projects that can be viewed are real completed cases, and showrooms and architectural projects will be shown that can be shared and sent through a link to collaborators to speed up decision-making processes. This represents a big step forward for the building and refurbishment sectors and for the contract and retail markets. 

• PamesaVX Planner is a tool created to facilitate design tasks. Using augmented reality or a simple 2D plan, users can swiftly create customized projects with products from the Cromat range in just a few minutes. The app can be used with a PC or mobile phone, making it easier to measure spaces and carry out full final onsite appraisals of chosen materials. Generated projects can be directly previewed in 3 dimensions and seen through the PamesaVX Viewer app.

Pamesa Cerámica has been immersed in a process of technological development for some time now, one which is leading to big changes in the industry and in the design of how architectural and interior design projects are implemented. 

Thanks to Pamesa’s forward-looking vision and AmbiensVR’s new developments, a new marketing channel has been created for ceramics tiles in building and design, uniting designers and distributors in order to meet end consumers’ needs, thanks to a cloud-based system that links sales networks and users with all the proposed services and apps. 

Given the imminent mass introduction of 5G data networks and advances in virtual viewing tools, like the new autonomous wireless Oculus Quest system, Pamesa Cerámica is even more prepared to tackle the new challenges and opportunities that innovations in digital devices offer. 

In the words of Veronica Vecci and Ennio Pirolo, the founders of AmbiensVR, “Thanks to this collaborative initiative, our company has strengthened its position in the Italian market and boosted its internationalization in Spain, the gateway to an extensive growing Spanish-speaking market.”  

The JUBILEE collection has revived this trend, taking contemporary mid-century London styles as its reference, with modern designs, unpretentious finishes, functionality and geometric shapes. With this collection, classic elegant models like KILBURN or WATERLOO can be combined with bold ones in hexagonal formats or border tiles. In JUBILEE’s bid to incorporate natural looks, wood was chosen as a distinguishing feature, as illustrated by GREEN PARK. This highly original tile model pays tribute to the warmth of wood in addition to its texture, veins and geometries.

Colour is by no means a secondary feature of the collection. Instead it acts as a leitmotif, playing an important sensory role and helping to ensure harmonious end results. This is the case of BOND ST MULTICOLOR, a model whose lines can be used to different chromatic effect depending on how the tiles are laid. In contrast, MAYFAIR is made up of five monochrome hexagonal tiles: Navi, a restful-looking model; Grana, conceived to add a chic touch to settings; Vert, conspicuous for its serenity and innovative appeal; Ocre, with a warmth and luminosity perfect for adding a special touch of colour;and Grafito, with a sobriety and elegance that is wholly British.

This trend takes advantage of juxtaposed materials and patterns and so JUBILEE combines different sources of inspiration, with woods, hexagons, border tiles decorated with tactile relief textures, cement surfaces in innovative formats (as is the case of LAMBETH), stracciatella effects in pastel shades (in the case of CARNABY) or interpretations of classic Delft pottery in the case of SLOANE. These are the star features of a collection that goes one step beyond: a collection that invites you to test out different possibilities, to take risks and to play around. JUBILEE is a collection with broad potential and endless possible effects.  

A series full of magic that you can discover at Cersaie, Bologna Fiere: HALL 14, STAND B19-C20.

Cromat: Designs that stretch into infinity
At Cersaie, Pamesa will be presenting the new models in the Cromat collection, with designs inspired by nature. The leitmotif to this collection are four differing marbles: Cr Illusion, a Turkish marble with eye-catching sinuous veins; Cr Badab, a model that emulates the beauty of traditional Travertine marble; Cr Bracciano, a marble with a classical background and wild soul; Cr Pisa, a tribute to the timeless appeal of Macchia Vecchia marble; and lastly, Cr Skyros, a breath of fresh Greek air. In the case of Cadmiae, the latest addition to the Koncept collection, colour plays a key role. A series with minimalist influences, it stands out for its carefully coordinated oxide shades.

Universe: mid-century charm
Universe echoes the latest trends in design, combining large formats with small ones, flat tiles with volumetric ones, and plain colours with geometrical patterns. Pamesa Cerámica shows off its innovative potential through four white-body wall tiles that combine neutral-coloured field tiles with relief patterns and shapes conceived to put an end to monotony by bringing a new distinctive appeal to settings.

The star feature of this collection is JUBILEE, made up of a total of nine designs that take us back to mid-century London. A series conspicuous for its modern designs, unpretentious finishes, functionality and geometrical patterns, Jubilee invites to you to boldly test out their endless possibilities and effects. Old Manor, on the other hand, pays tribute to English oak and the warmth of wood in a choice of two formats: a 90x90cm rustic-look format inspired by marquetry and a 25x150cm one. A more industrial style is assured by Es. Omnia, a series that reflects Brutalist aesthetics, while Es. Forvm celebrates tiles’ tactile properties through a relief surface in a 30x90cm format.

Visit Pamesa’s stand at Cersaie (stand B19-C20 in hall 14 of Bologna Fiere). The latest additions to our wall and floor tiles, insights into our forward-looking technology, and VIP visitors to the company all await you at our stand.

Add a soft touch: As we have already seen, among the latest trends for 2019 (such as #SoftHeritage), soft pastel colours are all the rage. By choosing tiles like those in the SMART collection for kitchens and bathrooms, relaxing settings can be created with a warm homely feel, while also ensuring an attractive luminous appearance: a look that will never become out of date.

Separate settings visually: New trends in interior design give priority to spacious open-plan designs. Within these rooms, different areas can be defined by combining varying styles, sizes and designs. For instance, cement tiles from the ART or DECO collection can be used to differentiate certain areas of the bathroom or for the transition from the kitchen to the living area.

Stracciatella looks: Classic terrazzo looks have made a comeback in new reinvented style. This type of design stands out for its uniformity and visual continuity, particularly if large 90×180 or 120×120 formats are chosen from our CR CEPPO or CR GRANSASSO series. By combining them with other finishes, like wood, chic living spaces can be given a distinctive new allure.

Just like real wood: Wood fanatics in search of something really long-lasting should opt for ceramic wall or floor tiles that reproduce all the beauty and charm of the genuine article. Porcelain tiles like ES NERA 25X150 imitate wood to perfection in a variety of formats and colours.

Urban hues: Brutalism Style is an emerging new trend that takes raw materials as its source of inspiration, focusing on all their attractions and essential qualities. Its star protagonist is cement in neutral colours able to bring added spaciousness to living spaces. When cement looks are combined with high-quality woods and certain vintage decorative features, living spaces with a warm cosy feel can be achieved. One prime example is the ES ESSEN collection.