Looking beyond. The project of the new Marazzi showroom

"The concept of the new Marazzi showroom, with an interior covering 1,550 sq.m. and exterior of 1,060, is centred around the theme Look beyond" explains Gianluca Rossi of Uainot architects, project designer . From the 4 huge, 6-metre high towers, which are covered in ceramics and characterise the space, everything revolves around the idea that ceramic tiles, when viewed from a perspective that differs from the everyday, can be an invitation to look upwards.

The new showroom has a strong international character and involves a multipurpose style, from the residential, to the contract, and even to great works of architecture.

On the exterior, in thevast outdoor area, 3 “pavilions” have been constructed to highlight the ceramic wall tiles used for ventilated curtain walls, while allowing for spaces to rest and work in the open.

In addition, the windows onto Via Regina Pacis, a stone’s throw from the historic centre of Sassuolo, have been reopened and extended to cover the length of the building, a constant point of contact with passersby.